All Things Customer Experience
Perspectives
Podcast: Reviving The Human Touch in Retail
Originally published by GDS August 2023. So many good nuggets in here. Welcome to Strategy for Breakfast! the podcast about real business challenges based on real business conversations! In this episode, we delve into the world of retail, and the profound impact customer experience has on your brand. Discover why bringing the human back to CX is the ultimate game-changer, driving revenue and cultivating customer loyalty.
In the Wild: goodr
In Auxo’s In the Wild series - a recent trip to Venice Beach showcased a learning for brands in telling product stories as a way to differentiate beyond price and commodity features and benefits. goodr sets the standard for knowing your audience so well that they can tell stories directly to them and create a cult following well beyond the running crowd.
Growth & Cake
What if Customer Experience was a profit center, not a cost center: I argue that the Customer Experience is the first place to start looking for organic growth and cost efficiency, especially in the short-term when the stakes are high. CX often gets a bad rap as cost additive and “the frosting” but never the cake. But what if it was the cake - the whole cake?