Auxo builds customer growth strategies and activations for brands at scale.
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Focus your efforts on a mindset driven quantitative customer segment that will provide enough growth (TAM) and opportunity for your business into the future while also aligning with the business you have today.
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Know your customers’ key drivers of consideration and retention to strategically shift effort and resources into what matters to your customer and therefore, the business.
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Executing a Customer Strategy for brands that span multiple locations, geographies, and modalities requires a different set of tools to consistently deliver (and measure) the experience your customer expects.
Watch Your Business Thrive
Decrease Cost of Acquisition
Reduce Customer Churn
Increase Customer Lifetime Value
Drive Business Growth
Our clients say it best.
David Sturrus
Chief Client Officer, Banfield Pet Hospital, Mars Veterinary Health
“The work we did with Auxo broke down barriers within our organization and defined our future relationship with our customer based on key data and insights.
The foundational work in insights and strategy is invaluable for acquisition and retention strategies and pays for itself.
We are clear and inspired on where we are going and already seeing improvements in our retention and NPS scores.”
Mony Iyer
CEO, Acorn Health, former SVP Walmart Vision, Walmart Health
“Melissa is an incredible asset to any company. She draws on a deep understanding of the human experience to create seamless customer journeys between physical and digital spaces to drive customer growth.
Her strong focus on the human experience also helped us develop the right integrations with technology and associate behavior in-clinic to drive a 22% comp fleet-wide.”
Female-Founded, Customer Focused
Auxo Brand Growth brings together leading senior experts in their respective fields to work directly on your biggest customer challenges.
You get the A-Team, every time.
AUXO experts on call.
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Future-proofing your business with insights and whitespace sizing from in and adjacent categories. Tap Subject Matter Experts to understand opportunities and plan for growth.
Macro & Micro Trends
Marketplace Sizing
Competitive Brand & Messaging Audit
Customer Journey Audit (brand + competitor)
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Explore the criteria that defines your customer and while meeting them where they are at. Identify key attitudinal segments and opportunities to win with them.
Mindset-Driven Customer Segmentation
Quantitative Research
Qualitative Research
Customer Shop-a-longs
Customer Personas
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Any business that works at scale requires a foundational customer strategy so that everyone can focus only on what matters to the customer, and to the business. Key tools outline the customer’s expectations and the consistent experience the brand will deliver cross-channel.
Brand & Customer Vision
Customer Value Proposition
Communications & Messaging NorthStar Principles
Customer Journey Mapping
Ideal Customer Experience
1/3/5 Year Roadmaps & Budgeting
Strategic Planning
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Planning and strategy turn into action by reaching the right audiences with the right design across the right channels. Apply the strategy across the business to transform the brand in market and move the needle – both with your customer but also for your business.
Store Design
Sales & Service Models, Training
Pricing & Promo
Brand Marketing Campaigns
Brand Naming & Identity
Communications Design + Testing
Channel Journey Workflow
Digital/UX Design & Prototyping
Communications Design + Testing
Design Manuals & Planning Principles
Melissa Day Owner, Brand Lead
Former VP Strategic Planning & Service Innovation - Lovesac
Former Lead Patient Experience - Walmart Vision & Walmart Health Optometry
Former Head of Doctor Marketing - EssilorLuxottica
“Auxo is the un-agency partner I couldn’t find when I worked in corporate. So, I decided to build it myself.
Most agencies put their junior teams on your business to maximize margins and you might hear from them every few weeks.
At Auxo, the senior expert team you first meet is the expert team you keep.
From a value perspective, as an Auxo client, you not only solve your most difficult customer challenges, you also up-level your leadership team with road-tested acumen and tools to leverage long after Auxo has completed their scope.”
Auxo was the greek goddess who inspired potential and growth.
Bring your brand pyramid to life.
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![In-Clinic service design and blueprinting at Auxo.]()
In-Clinic Patient Experience Design
Walmart Health & Walmart Vision Center
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![Digital Product Experiences at Auxo]()
Digital Product Experiences
Sunglass Hut
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![In-Store Design at Auxo]()
In-Store Experiences
Target Optical
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![Customer Program Design at Auxo]()
Customer Program Design & Launch
Lovesac
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![Service Line creation and positioning at Auxo]()
Service Line Positioning & Launch
Lovesac
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![Associate experience training and satisfaction at Auxo.]()
Associate Service Model & Training
Walmart Vision
*All photography and views are strictly my own unless otherwise indicated. Some examples may be from previous roles.
Melissa Day
Owner, Brand Lead
Not a title she has given herself but rather one that has been given to her by clients describing Melissa’s magic touch. With over twenty years of experience in retail and consumers, Melissa is truly an expert at transforming brand experiences to deliver the highest value to the business. It’s pure magic for your brand.
Beginning her career agency side as a brand strategist, she has since held senior leadership roles in Customer Experience at Lovesac, Walmart, Walmart Health, and Luxottica.
Having been on the inside of the business, Melissa is one part coach and one part ‘roll up her sleeves,’ generating results alongside tools, processes and capabilities to enable team development and long-term success.
Many of her programs enjoyed significant boosts in sales and NPS, with her Walmart experience now rolling to 3000 locations and online nationwide.
She has trained at the Disney Institute in Exceptional Service and directly incorporates many of these principles now as a consultant for b2c and b2b2c brands, creating stand-out branded experiences that deliver while they delight.
